Pitsy came to me with an incredible product and the idea to create the first genderless, all natural, and fully compostable deodorant on the market.

Let’s back up though– when we first met, the name Pitsy wasn’t even a glimmer in our eyes. I worked with the co-founders to develop the brand name, envision what its lush visual landscape would look and feel like, and grow it from the ground up with a sleek yet playful logotype, packaging design, photography, social feed and website design.

Within a month of launch, Pitsy was picked up by Urban Outfitters to be sold online and in select stores.