What if there was a wine that let you make more of your morning-afters?

The NoAlchCo founder, a wine enthusiast, shared this brand concept with me. We collaborated on names and strategies, aiming to overcome the stigma of alcohol-free choices and appeal to an ever growing audience of young sober-curious drinkers. 

Existing alcohol-free market options are lacking. They’re either juvenile and unsophisticated or dull and soulless. Our design features playful typography, textured paper, a monochromatic palette, and bold X cutouts resulting in a sophisticated product that even your most stylish friend would proudly present at a dinner party.

My contributions: Brand ideation and consultation, identity and packaging design, copywriting, website design, social media design.