We created a campaign headquarters for the Biden Harris Campaign in Animal Crossing New Horizons where visitors could cop custom yard signs, digital merchandise, and make a plan to vote. The stunt became a viral sensation with over 150,000 island visitors, 20m views across TikTok and Twitch, it also became the #1 Trending Topic on Twitter.
Awarded Best in Government & Politics and Best Use of an Emerging Platform in the 2021 Shorty Awards.
Agency: Giant Spoon, VP, Strategy Director: Corbin Brown, Associate Creative Director: Travis Broyles, Art Director: Genevieve Geller, Strategist: Tammy Taller, Content Strategist: Chelsea Hartman, Media Strategist: Morgan See, Associate Account Director: Malena Silva, Associate Social Strategy Director: Jeffrey Kieslich, Island Designer: John Orcullo, Virtual Fashion Designer: Annie McDonnell
